In order to design an identity, one has to dig up the real reasons that lead people to create something and make it available for everybody.
This means that we can never really “design” an identity, we can rather discover it, experience it and look it from a different perspective; the shape can obviously be remodelled, respecting some business values and overturning others.
The vineyard Callegaro Francesca, set in the rural landscape of the Euganean Hills, has witnessed firsthand and taken part in the economic, social and environmental evolution of this area.
The bond our family has with the products given by mother earth is not the result of a specific entrepreneurial strategy, it is rather a deep-rooted family tradition, which has been fed over time.
In recent years, a need to make an important choice was perceived: we had to set up a productive and communicative project to talk together to the new stakeholders; furthermore, we had to offer a product which could go beyond the funded usual market.
The focus of this new identity project has been found: it is not a clichéd family history, it is rather how a tradition has been enhanced and fed over generations to create a business with precise goals, a wide range of products and a communication strategy which we then developed.
All these aspects, along with the importance given to our territory, have been the main topic we dealt with in our design projects.
The land, the helmets, the Euganean Hills, the autochthone vineyards, the tradition, they have all become the topics of our business identity, when the vineyard Callegaro Francesca have flown into the commercial farm Reassi.
The name has been changed to mark once again the transformation we are undergoing.
“Reassi” is the term used in the local dialect to refer to the unstable land typical of this area.
The labels and the identity are the result of a precise mapping of all the fields cultivated in the villages of Bastia, Carbonara and Rovolon.
These maps were updated with colours and signs, which seem to draw a real natural architecture.
While creating these maps, we realised that this design was already there, it was made by the lines that represent the limits of fields,